Bruce Sterling Mashup Is Not Music Rant
Bruce Sterling lambastes mashups at the 18:24 Mark:
"Mashups [...] "nobody's going to listen to mashup's -- in another ten years. Mashups are novelty music.
They're like the monster mash.They have no musical staying power. You know -- you're pursuing a phantom there.
It's bad music. I mean it's not bad -- it's you know a pastiche, it's like magazine collage; you know which can be good for what it is.
But to pretend that that's like tremendous creative work -- no!
It's a tremendous creative power -- and it can have a tremendous audience, but it's not tremendously good.
You know and we need a little bit of aesetic honesty in confronting things like this.
Just because it's new and people with laptops can do it and get away with it and find an audience for it does not make it a real cultural advance. It's an epiphenomenon."
SXSW 2007 Bruce Sterling Rant
SXSW.INT.2007.03.13.BruceSterling.mp3
Bruce Sterling's SXSW Rant 2007